Don’t Repeat Yourself
April 4, 2007

Postful is about sending snail mail from email. In particular, it is for people who want to work fast.
As we were designing our user interface, we kept asking ourselves this question:
What is the very easiest way someone could send snail mail from email?
Our answer was this: type the address in this subject line.
Then we did this a whole bunch at times, and our fingers started to get bored. All that typing of addresses. Personally, I forget people’s addresses. Zip codes? Forget about it.
What is an even easier way to do this?
If you are going to be sending to the same person more than once, you don’t want to type the address over and over again. What if a message to christopher_robin@postful.com just got snail mailed every time to 28 Hundred Acre Wood, The Forest? That way, you could just keep the email address in your address book.
And that is what a Postful mailbox is.
What is yet an even easier way to do this?
Postful must read our minds. Postful will know what we want to say and whom we want to say it to. Artificial intelligence, shmartificial intelligence. We’re hard at work here at the problem of telepathy. We’ll keep you posted on any developments.