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	<title>Comments on: Web 2.0 Needs to Get Physical</title>
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	<description>The OFFICIAL Postful.com Startup Blog: Distrust All Imitators!</description>
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		<title>By: Justin</title>
		<link>http://blog.postful.com/2007/04/19/web-20-needs-to-get-physical/#comment-30</link>
		<dc:creator>Justin</dc:creator>
		<pubDate>Mon, 30 Apr 2007 20:11:46 +0000</pubDate>
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		<description>I think the largest problem in terms of moving these systems to more efficient versions is the informational cost of determining risk.  The actual cost of moving to a new system _if you knew it was better_ is insignificant.  But, usually there is uncertainty as to which change would actually provide an improvement.  The costs of reducing that uncertainty can be high.

This is where Web 2.0 methods excel.  The costs of testing and trial are extremely low.  Integrating is a matter of a few minutes of testing rather than a few weeks of committees hammering out protocols.  As more and more services demonstrate this, we&#039;ll start to see accelerating adoption of better methods (I hope).</description>
		<content:encoded><![CDATA[<p>I think the largest problem in terms of moving these systems to more efficient versions is the informational cost of determining risk.  The actual cost of moving to a new system _if you knew it was better_ is insignificant.  But, usually there is uncertainty as to which change would actually provide an improvement.  The costs of reducing that uncertainty can be high.</p>
<p>This is where Web 2.0 methods excel.  The costs of testing and trial are extremely low.  Integrating is a matter of a few minutes of testing rather than a few weeks of committees hammering out protocols.  As more and more services demonstrate this, we&#8217;ll start to see accelerating adoption of better methods (I hope).</p>
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		<title>By: Tia</title>
		<link>http://blog.postful.com/2007/04/19/web-20-needs-to-get-physical/#comment-23</link>
		<dc:creator>Tia</dc:creator>
		<pubDate>Sun, 29 Apr 2007 20:02:15 +0000</pubDate>
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		<description>I have been obsessed with system efficiency since I was a kid. It has always shocked me when people tolerate their inefficient systems. At first I thought that they just didn&#039;t see the possibilities for improvement, and that if I just pointed those opportunities out that people would become excited and implement conversions. Over a lifetime of trying to help people by suggesting system improvements, I have come to realize how scared many people are of change. The momentary inconvenience of changing the system and altering work-flow is not worth the trade-off for long term increased efficiency for a surprisingly large number of individuals. Web 2.0 could be the tipping point. Dead simple intuitive interfaces that do not require a conversion to a digital lifestyle, the learning of any new skills, or the uptake of a philosophical concept are exactly what the masses need. Change has to be effortless for it to spread across the digital divide.</description>
		<content:encoded><![CDATA[<p>I have been obsessed with system efficiency since I was a kid. It has always shocked me when people tolerate their inefficient systems. At first I thought that they just didn&#8217;t see the possibilities for improvement, and that if I just pointed those opportunities out that people would become excited and implement conversions. Over a lifetime of trying to help people by suggesting system improvements, I have come to realize how scared many people are of change. The momentary inconvenience of changing the system and altering work-flow is not worth the trade-off for long term increased efficiency for a surprisingly large number of individuals. Web 2.0 could be the tipping point. Dead simple intuitive interfaces that do not require a conversion to a digital lifestyle, the learning of any new skills, or the uptake of a philosophical concept are exactly what the masses need. Change has to be effortless for it to spread across the digital divide.</p>
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