Postfully Yours

We’re still occasionally asked why get into print. Isn’t it a dead market?

Right now drupa is taking place (the world’s largest print conference, held once every four years). We’ll be talking more about some of the very cool innovations on display there later. But for now, let me just pass along one number provided by our friends at HP. They estimate that, in 2010, the value of printed pages in the global graphic arts market will be $663 billion.

Now, even if you think (as we do) that the total print market is destined to decline, the portion of the total originated through the web continues to grow at triple digit rates. With a total market of that size, a decline is simply an opportunity for firms ready to take advantage of the transformation.